54% off for 2 months ($5.99/mo instead of $12.99)
A pop-up offer that drops Apple TV+ to $5.99/mo for the next two billing cycles, after which the price returns to the standard $12.99/mo. Applies to the regular monthly individual plan; existing subscribers only, not new sign-ups.
- Where it appears
- Offer card appears on the cancellation confirmation sheet after you tap 'Cancel Subscription' (Settings > [your name] > Subscriptions > Apple TV+ on iPhone/iPad, or via the Apple TV app), before you confirm the cancel.
- Fine print
- Targeted — Apple says nothing officially and press coverage notes you are not guaranteed to see it; it surfaced widely right after the August 2025 US price increase to $12.99. No publicly reported sightings in 2026, so it may have been dialed back or is being shown to fewer accounts.
Sources: 9to5Mac (2025-08-24) · MacRumors (2025-08-25) · Reddit r/tvPlus (2025-08) · Yahoo Tech (2025-09-01)