Heavily discounted win-back offer after you lapse (often ~50-60% off annual)
Duolingo runs aggressive reactivation campaigns rather than in-flow save offers. Lapsed subscribers and inactive users often receive discounted Super offers by email and in-app banner — documented examples include half-price 12-month plans and a 60%-off annual promo ($59.99/yr vs. the standard $12.99/mo).
- Where it appears
- Not in the cancel flow — arrives days to weeks after cancellation or inactivity, via email, push, and in-app banners
- Fine print
- Targeted and A/B-tested, not shown to all accounts; typically requires letting the subscription lapse and going inactive for a while; biggest discounts cluster around New Year and other seasonal promos; US pricing.
Sources: DealNews (2026-04-29) · Lingoly (2025-12-23)