~50% off for 6 months (some accounts, in cancel flow)
PCWorld reported in January 2026 that HBO Max was offering departing subscribers six months of its 'ad-supported Standard plan' at half off, and an April 2026 Yahoo Tech cancellation guide notes some customers are presented a discounted-rate deal if they opt to stay. Exact current amounts are not confirmed, and PCWorld's plan wording doesn't match HBO Max's current tier names (Standard is the ad-free tier), so the dollar figure is unclear.
- Where it appears
- During the online cancel flow at hbomax.com/subscription, after choosing Cancel Your Subscription and before final confirmation
- Fine print
- Not shown to all accounts (appears A/B-tested); only available if you're billed directly by HBO Max, not through Apple, Google, Amazon, Roku, or a carrier/bundle. Neither 2026 source personally tested the flow.
Sources: PCWorld (2026-01-28) · Yahoo Tech (2026-04-23)